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Magnify. Intensify. Electrify. See how brilliant your lips can be with Estee Lauder Pure Color High Gloss. Drench your lips with the ultimate in sheer, intensely hydrating color and shine. Exclusive True VisionTM technology creates an irresistibly dazzling highly reflective finish that lasts while rich, feel-good conditioners smooth and protect. The slanted applicator tip follows every curve of your lips for super sheer, lush shine.