Tart Collections

Tart Collections is the quintessential California clothing brand. Founded by husband-and-wife team Jamie and Dana Finegold in 2004, the label specializes in sexy-cool tops, sleek jersey dresses, and sportswear essentials for lovers of laid-back chic. Tart launched with the goal of creating a timeless collection that would enhance a women’s natural radiance and confidence while transcending her from day to night with ease. Tart uses the highest quality fabrics and one-of-a-kind prints to create an effortlessly modern look inspired by the adventurous Northern California lifestyle. Every Tart piece is artfully designed to enable women to move fluidly from one of life’s experiences to the next. Headquartered in sunny Concord, California, the family-owned company constructs every pattern and piece at their in-house design studio. This ensures that every item strikes a harmonious balance between exceptional quality and impeccable design.